In this episode of WiE Connect Podcast, we sit down with Lebanese architect Tarek Ibrahim — founder of Paseo Architecture and a rising voice in contemporary design. Dubbed the “Vogue Architect” by Abode2, Tarek has played a pivotal role in shaping cultural ambition and community well-being, earning numerous accolades such as the Excellence in Architecture Award (2018), the German Design Award (2020), and multiple A'Design Awards.

In a time when architecture is increasingly designed for the camera, and experienced through screens, it’s easy to forget a simple truth: buildings are not images—they are environments to be inhabited, remembered, and felt. The book of Finnish architect Juhani Pallasmaa, The Eyes of the Skin (1996), stands as a vital counterpoint to the rise of hyper-visual design culture. A poetic and philosophical manifesto, the book calls for a return to embodied architecture.

What defines a landmark? It's a question that may seem obvious at first—until we look deeper. From towering icons like the Eiffel Tower or the Burj Khalifa to ancient wonders like the Pyramids, the word landmark often conjures striking visuals. But the true essence of a landmark isn’t just in its silhouette—it lies in its ability to mark the land, to inscribe meaning onto space.

Heritage is often seen as something we inherit—historic buildings, cultural traditions, or ancient landmarks that recount stories of the past. However, what if heritage is more than just relics encased in glass or monuments frozen in time? What if it's a living, evolving entity shaped by our emotions, memories, and interactions with the spaces around us?

At WiE Design, we have embarked on a profound journey into the realm of architectural graphic design, where every element holds meaning .